The 27-Point Email Deliverability Checklist
The same diagnostic framework I use when I start working with a new client. Covers authentication, sender reputation, list quality, infrastructure, and compliance — everything that determines whether your emails reach the inbox.
Free: The 27-Point Deliverability Checklist
The exact checklist I use when auditing enterprise email programs — download it in 10 seconds.
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What the checklist covers
Authentication & DNS
SPF, DKIM, and DMARC configuration. Lookup limits, signing coverage, enforcement policies, and the mistakes that silently break authentication.
Sender Reputation
Complaint rates, spam trap exposure, volume patterns, and the monitoring tools you should be checking regularly.
List Quality & Hygiene
Acquisition sources, bounce handling, sunset policies, and how to tell whether inactivity is a list problem or a deliverability problem.
Infrastructure & Compliance
IP warm-up, ESP coordination, bounce processing, unsubscribe handling, and the 2024 bulk sender requirements.
These aren't yes/no checkboxes. Each point is a diagnostic question designed to surface the nuance that actually matters for inbox placement. If you can't confidently answer more than a handful, you're not alone — most teams I audit are in the same spot.
Need help with the answers?
The checklist tells you what to examine. If you want help figuring out the answers for your specific program, that's what I do.
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