Skip to main content

Former Head of Deliverability Consulting, Return Path & Validity

Your emails should reach the inbox. I make sure they do.

20+ years of email deliverability expertise. 500+ brands fixed. I'll find exactly what's wrong with your email program — and fix it.

Line drawing of a Steller's Jay on a branch, holding an envelope in its beak
Fig. 1. Steller's Jay, on the lookout for your mail.

As quoted in

WSJThe New York TimesThe Washington PostCNBCPOLITICOAPEntrepreneur
Tom Sather

Why clients trust me

Led Deliverability Consulting at Return Path

I spent 12 years inside the industry's most respected email deliverability platform, consulting directly with ISPs like Gmail, Yahoo, and Microsoft. That same expertise — built helping the world's largest senders — is now available to your team. You work directly with me from diagnosis to fix, with no junior analysts and no hand-offs.

Four Ways I Fix Your Deliverability

Each engagement starts with diagnosis. I find the root cause, fix it, and build systems so it doesn't happen again.

  1. Deliverability Audit

    Complete audit of your authentication, sender reputation, content, and inbox placement. You get a prioritized action plan in 2-3 weeks — not a generic report.

    Get started with Deliverability Audit
  2. Ongoing Monitoring

    I monitor your sender reputation daily and catch problems before they hit your inbox placement. You get monthly reports showing exactly where you stand — and what we fixed before it became a crisis.

    Get started with Ongoing Monitoring
  3. Authentication & Security

    SPF, DKIM, and DMARC configuration and optimization. Stop phishers from spoofing your brand and improve your sender reputation.

    Get started with Authentication & Security
  4. Strategy & Training

    Custom sending strategies and team training. Build internal expertise that lasts beyond our engagement.

    Get started with Strategy & Training

New · The Deliverability Field Guide

What are you seeing in the wild?

Free guides to bounce codes, blocklists, spam folders and authentication. Pick a symptom and get the guides to read.

Open the Field Guide

Free: The 27-Point Deliverability Checklist

The exact checklist I use when auditing enterprise email programs — download it in 10 seconds.

No spam. Unsubscribe anytime. I literally do this for a living.

Before You Book: Common Questions

Everything you need to know about working with me.

I charge $200/hour with a 4-hour minimum for consulting work. Most audit engagements run 8-12 hours depending on complexity. I also offer fixed-price deliverability audit packages starting at $2,000, and monthly retainers. Let's discuss your specific needs on a call.

I work with the major email platforms: Mailgun, AWS SES, Braze, HubSpot, Mailchimp, Klaviyo, and many others. I also use specialized tools, and direct ISP tooling. My expertise transfers across any platform.

Yes. I work with international clients across EMEA, APAC, and the Americas. I'm familiar with regional regulations like GDPR, CASL, and PECR, and I can advise on localized deliverability concerns.

It depends on the root cause. Some issues (authentication, content) take days. Reputation rebuilding typically takes 2-4 weeks or longer. I've accelerated recovery timelines significantly by identifying the exact problems early and prioritizing fixes strategically.

I work with companies from early-stage e-commerce brands to Fortune 500 enterprises. My sweet spot is mid-market (100M - 5B emails annually) where there's enough volume to diagnose problems quickly and clear ROI from fixes. I also work with high-volume startups.

We start with a free 30-minute call to understand your situation. If it makes sense, I propose an audit (usually $2K-$5K depending on complexity). From there, we prioritize issues, I help implement fixes, and I can stay on for ongoing monitoring and consulting if needed.

Ready to fix your inbox placement?

Book a Free Assessment